Global payment leader Mastercard has joined forces with multi-category app Glovo to combat hunger and promote education in underserved communities, marking a transformative initiative. The partnership aims to deliver over 300,000 meals to school children in Nigeria and Kenya, representing a significant step in the fight against poverty, malnutrition, and inadequate learning.
Mastercard, renowned in the technology and payment industry, is showcasing its commitment to corporate social responsibility by leveraging its influence for global empowerment. The strategic collaboration with Glovo reflects a shared dedication to addressing hunger and ensuring access to nutritious meals, fostering an environment conducive to both learning and growth.
To maximize the impact of their initiative, Mastercard has established partnerships with local charities, including the Lagos Food Bank initiative in Nigeria and Food4Education in Kenya. For every transaction on the Glovo app, Mastercard will make donations to these charities, funding a meal for a child in need. This innovative approach marks a pioneering effort in West and East Africa, highlighting Mastercard’s dedication to sustainable solutions benefiting people, the planet, and overall prosperity.
Folasade Femi-Lawal, Country Manager and Area Business Head, West Africa at Mastercard, expressed the company’s broader mission, stating, “Our commitment is to set our cards apart by not only boosting consumers’ purchasing power but also delivering unmatched satisfaction. Our broader goal is to seamlessly foster positive impact, as exemplified by this joint effort with Glovo to eradicate hunger and foster an effective learning experience.”
Glovo, recognized for its innovative app connecting consumers with diverse services, views this collaboration as evidence of the power of local initiatives. Lamide Akinola, General Manager of Nigeria at Glovo, emphasized the importance of collective action in addressing specific challenges.
“Our collaboration with Mastercard represents a joint effort to address a specific challenge: the eradication of hunger and the promotion of equitable prosperity in Kenya and Nigeria,” Akinola said. “Recognizing that social challenges require collective action, we understand that partnerships between businesses can lead to a more significant impact in local communities and inspire others to embark on similar projects.”
Beyond providing meals, the initiative seeks to infuse hope and happiness into the lives of children in underserved areas. By creating a positive environment, Mastercard and Glovo aspire to have a lasting impact on the education and well-being of these children.
This collaborative effort underscores the importance of collective action in addressing societal challenges, encouraging Mastercard cardholders to actively participate in this meaningful endeavor.
